Field notes
Practical playbooks for local businesses.
Lead capture, follow-up automation, AI receptionists, and CRM cleanup — the things we actually build for Lumen clients, written up for owners who want to do the work themselves.
The plumber's lead automation playbook (steal this stack)
Exactly what to set up — in what order — so a one-truck plumbing business never misses a billable call again.
Read postMissed calls cost more than missed leads — here's the math
Every missed call is a lead trying to spend money. The real cost isn't the lost sale — it's what compounds on top of it.
Read post